Surprising Results: Tata and Renault Hit Bottom in 2023 Dealer Satisfaction Study

This study looks at how happy car and motorcycle dealers are with the companies that make the vehicles. In the car category, Hyundai Motors India and Maruti Suzuki are the top companies in a survey by the Federation of Automobile Dealers Associations (FADA) for 2023. For motorcycles, it’s Honda and Royal Enfield, and for commercial vehicles, it’s Eicher Motors, Tata Motors, and Ashok Leyland. This survey, which happened in September 2023, asked 1,821 dealers from all over the country about what they think of the companies they work with and how their businesses are doing.

Auto dealers are pretty happy with some things, but they have concerns too. They worry about whether their businesses can survive, and they want the car companies to work better with them on policies and managing unsold cars. They also want action taken against shops that sell cars from multiple brands.

In the car category, Hyundai is at the top this year with a score of 852 points. Last year, it was Kia with 871 points, so Hyundai did better this time. Kia, on the other hand, got 756 points this year, which is lower than last year’s 871. Maruti Suzuki is second with 791 points, which is better than last year. Mahindra is next with 774 points, which is a bit lower than last year’s score of 785. Honda Cars India is in 4th place with 763 points, followed by Kia and Toyota with 756 and 732 points. Tata Motors and Renault scored 728 and 724 points. The scores are out of a maximum of 1000 points.

In the motorcycle category, Honda Motorcycle & Scooter India (HMSI) got the highest score with 797 points, better than last year. Royal Enfield and Hero MotoCorp also did better this year with scores of 787 and 770, respectively. TVS, Suzuki, Yamaha, and Bajaj are also on the list. Yamaha and Bajaj got lower scores compared to last year.

For commercial vehicles, Eicher Motors is at the top with 812 points, although it dropped 25 points from last year. Tata Motors, Ashok Leyland, and Bharat Benz did better this year.

In general, dealers are happy with the quality of the products they sell, but they have concerns about having too many unsold vehicles and the company policies for buying them back. They also want to be more involved in making decisions about these policies.

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